Although Japanese automakers do great business around the world with their pickup trucks, the vast majority of those sales are midsize trucks, and they don't even sell full-size pickups at all in most of their markets outside North America. Things are different here though, and the U.S.-built, full-size 2017 Nissan Titan is an exciting all-new model this time around that's unsurprisingly aimed directly at North American customers. And if the Titan's light-duty capability isn't quite what you require, there's also the Titan XD to consider, which is probably best described as somewhere between a light-duty and a full-blown heavy-duty model.
It's easy to see that the 2017 Nissan Titan has taken ideas from some domestic manufacturers as it's considerably more macho than its predecessors. The Titan and the Titan XD come with different grilles to distinguish them from each other, although they do both conform to a very similar styling theme. Both are big and bold with plenty of chrome, and come equipped with active grille shutter technology to cut down on aerodynamic drag by something like 10 percent compared to older models. The previous Titan was last sold here as a 2014 model, so it's a short enough time to have not forgotten them, but long enough for the latest models to create a ton of interest.
Whereas a lot of pickups have numerous engine options that can prove a little confusing when trying to work out which is right for your needs, the 2017 Nissan Titan keeps things nice and simple with just a single engine across all five trim levels. However, it's not a small-displacement inline-four or even a V-6 we're talking about here, but a highly capable, full-fat, 5.6-liter V-8 that puts as much as 390 horsepower and 394 lb.-ft. of torque at your disposal. An excellent seven-speed automatic transmission and rear-wheel drive are standard, although an Aisin six-speed automatic transmission is available with the Titan XD. The XD also has a diesel engine option for even greater capability.
It's fair to say previous Titans could be a little utilitarian at times, but this 2017 Nissan Titan is a different matter altogether and covers all the bases from the relatively Spartan workhorse, to luxurious office on wheels with just about everything else offered somewhere in between. The entry-level trim is the S model, and then the lineup goes through SV, Pro-4X, SL and finishes with the superb Platinum Reserve.
There's some really good news for buyers who are particularly concerned about fuel economy as the 2017 Nissan Titan is close to being top of the class when it comes to V-8 trucks. Figures are only available for the rear-drive crew cab version of the Titan, but that doesn't detract from how impressive they are at 15 mpg in the city, 21 mpg on the highway, and 18 mpg combined.*
It's never going to be easy for any foreign manufacturer to grab a sizeable chunk of the huge North American full-size pickup market, but it looks like Nissan is giving it everything it's got with the all-new Titan.
*All vehicle mileage based on 2017 EPA mileage estimates. Use for comparison purposes only. Do not compare to models before 2008. Your actual mileage will vary, depending on how you drive and maintain your vehicle.